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Think Like a CEO.Execute Like a Founder.

CEO coaching and mentorship for entrepreneurs ready to turn ideas into execution, build sustainable businesses, pivot with purpose, and create multiple businesses from one vision.

Maritza Walton standing at the floral bar inside Casa de Flora Bar

From Ideas to Execution

You Don’t Need Another Business Idea.You Need a Strategy to Execute It.

You can have an incredible idea, a beautiful brand, and even a great product—but keeping a business alive requires leadership, grit, strategy, adaptability and execution. The Walton Method™ was created for entrepreneurs who are ready to stop collecting ideas and start building.

Success isn’t built by the best idea. It’s built by the person who refuses to quit.

Maritza Walton
Portrait of Maritza Walton

Meet Maritza Walton

Built From Experience.Not Theory.

Maritza Walton is a serial entrepreneur who has built and expanded businesses across the wedding, floral, hospitality, events, experiential entertainment and entrepreneurship education industries.

The Walton Portfolio

One vision. An ecosystem of businesses.

  • Ritz-Walton Wedding Collection

    Weddings

  • Casa de Flora Bar logo

    Casa de Flora Bar

    Floral Café & Hospitality

  • Casa de Flora Events

    Events

  • Parlour & Vine

    Hospitality

  • The Selfie Studio Experience

    Experiential Entertainment

  • Bloom & Build Girls Edition™

    Entrepreneurship Education

What began with one entrepreneurial vision evolved into an ecosystem of businesses. Now Maritza teaches other founders how to identify opportunities, pivot strategically and turn one idea into multiple revenue streams.

The Walton Method™

Ways to Work With Maritza

Real experience. Real strategies. Real results. Choose the level of support your business needs right now.

CEO Brain Session™

“Pick My Brain”

For entrepreneurs who need clarity, strategy, answers or an experienced second opinion.

  • Business concepts
  • Pricing
  • Marketing
  • Branding
  • Hospitality
  • Customer experience
  • Revenue ideas
  • Expansion
  • Business challenges

$99

  • 60 Minutes
  • Virtual

Coming Soon

  • Program Two

    Program details are being finalized. Reach out and we’ll let you know as soon as enrollment opens.

    Get Notified
  • Program Three

    Program details are being finalized. Reach out and we’ll let you know as soon as enrollment opens.

    Get Notified
  • The Elite ProgramFeatured

    Maritza’s most premium way to work together. Full details are being finalized — request details to be first in line.

    Request Details